Your work is strong.
Your brand should reflect it.
Your business deserves a complete brand system: strategy, identity, website and content. Built in five focused weeks to help you show up confidently and move faster.
Why you need a brand system:
You’re the best at what you do. But your branding is behind.
And it’s costing you.
You’ve outgrown the DIY phase and you need a brand that finally matches your expertise.
This is exactly why The Brand Incubator exists.
Do business with clients you actually want (not whoever stumbles in)
Create price tags that reflect your expertise, not your current website or random social feed
Spend time running your business, not wrestling with design decisions
Make first impressions that signal your value instantly
Confidently show off your brand anywhere and everywhere
See if The Brand Incubator is right for you.
The Brand Incubator builds your premium, strategic brand system in 5 weeks
Work one-on-one with creative director Amy Cavenaile through a guided, done-for-you process designed to elevate your business fast.
Week 01
St
Strategy
We start by creating total clarity. Together, we’ll define your brand’s eight DNA building blocks: your vision, audience, voice, differentiator and more. By the end of Week 1, we’ll have a strategic foundation that guides every decision and makes everything that follows feel easier.
What’s included:
Creative intake questionnaire
60-minute strategy session
A documented set of your eight DNA building blocks to guide all future creative and messaging decisions
Week 02
Vi
Visual identity
Your brand comes to life. Guided by the strategy from Week 1, we’ll create a premium visual identity that’s clear, cohesive and unmistakably yours. You’ll receive a complete system built to help your business look elevated everywhere it appears.
What’s included:
Two curated moodboards to choose from
Logo suite, color & type kit
Brand guidelines that live as a beautifully designed, unlisted webpage that’s easy to update, easy to share, and built to scale as your business grows
Week 03
W
Website
Your website is built to sell. Using your strategy and new visual identity, we’ll create a one-page Squarespace website with clear messaging and smart structure that guides visitors to take action. It’s clean, mobile-friendly and designed to make your business look polished from day one.
What’s included:
One-page, mobile-friendly, sales-focused Squarespace website
A first draft of your website copy, shaped from your strategy and voice, for you to review and refine
Basic SEO setup
Week 04
Co
Content kit
We secure the tools you need to show up consistently without the burnout. Building on your new visual identity, you’ll get a set of ready-to-use templates designed to keep your visuals on-brand everywhere: social, newsletters, blogs and more. Creating content becomes fast, seamless and stress-free.
What’s included:
Brand kit setup in Canva (includes one free year of Canva Pro) with your logos, type, colors and supporting assets
Drag-and-drop templates to create visuals quickly and consistently
Week 05
La
Launch
Your brand is ready to go live. By the end of Week 5, you’ll have everything you need to launch confidently: your strategy, visual identity, website, final design files and a plug-and-play Canva setup that keeps your brand consistent day to day.
What’s included:
Final refinements to your brand assets and website
30-min. off-boarding call to review deliverables, answer final questions and celebrate your launch
Need a visual? Check out our Brand Guidelines to see what you’ll get.
Join the waitlist
We run limited sessions of The Brand Incubator every year.
Sign up to get more info on when we’re booking and how to secure your spot.
Proof it works and looks so good
Beautiful brands are just the beginning. Here’s what happens when strategy, style and systems come together.
An investment & perks that are worth it
Pick your preferred payment plan and join The Brand Incubator today.
Pay in full
$8,950
Best value for fast decision-makers.
Pay in full and save $890 — your spot is secured instantly.
Pay over time
$3,280
x3 months; $9,840 total
Flexibility that gets the ball rolling.
Work begins after the first two payments are received.
Free Perks
All alumni earn:
20% off consultation calls for life ($200/hr $160/hr, one hour minimum)
$200 for all future client referrals who join The Brand Incubator
A free Fifth Edit swag pack
Frequently asked questions
Information you shouldn’t be without. Even more questions? Send us a note.
Process & timeline
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The Brand Incubator is a done-for-you experience. We handle the heavy lifting so you can remain focused on running your business. To keep things moving within the five-week timeline, you’ll need to check your client portal daily (you’ll also get email notifications) for quick approvals or feedback.
We’ll also connect for a few short calls throughout the process:
A 60-minute strategy session to kick things off
An optional 30-minute design check-in midway through
A 30-minute off-boarding call to wrap up, review, and celebrate your new brand
That’s it. Think minimal time commitment, maximum transformation.
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Once you submit the form, you’ll receive an email with a link to schedule your free 20-minute discovery call with Amy. During that call, you’ll talk through your goals, timeline and see if The Brand Incubator is the right fit. If it’s a match, you’ll be onboarded to our client portal where you’ll sign your contract, pay your invoice to officially secure your spot.
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Yes, absolutely. Fifth Edit works with clients all over the world. All communication happens virtually through email, your online client portal and video calls, so as long as you have a good Wi-Fi connection and a shared enthusiasm for great design, we’re good to go.
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Definitely. Each phase includes time for feedback and revisions to make sure your brand feels just right. You’ll review key deliverables inside your client portal, where you can leave comments or notes. My goal is to keep the process collaborative but efficient, so we stay aligned without dragging things out.
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Because great work requires focus. By keeping each cohort small, I’m able to give every client the creative attention and strategic depth their brand deserves. It’s also what allows us to move fast without sacrificing quality, so you get a premium, personalized experience and results you love in just five weeks.
Tools & deliverables
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Most of our clients want a website that looks beautiful, performs well and doesn’t require constant tech support. They want something they can actually use without needing to hire a developer.
That’s exactly why we use Squarespace. It’s fast, reliable and built with everything a small business needs: powerful SEO tools, intuitive analytics and a drag-and-drop interface that makes updates simple. It gives us the creative freedom to design something stunning and strategic, while giving you the control to keep it running smoothly long after launch.
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Most of our clients want to keep their brand looking consistent and professional without needing to hire a designer every time they post or publish something new. They want an easy way to create polished, on-brand content quickly.
You may have seen other designers discourage using Canva for branding, and that’s fair. It’s not the tool for creating original brand assets. But once your visual system is professionally designed, Canva becomes an incredibly effective platform for day-to-day execution.
That’s why we use it. With your templates, colors and typefaces set up for you, creating new content becomes as simple as drag, drop and go.
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For most independent creators and small businesses, absolutely. A one-page website is a focused way to guide your audience toward a clear goal, whether that’s booking a call, joining your list or making a purchase.
Unlike large, multi-page sites that can overwhelm visitors (and owners), a one-page site keeps things streamlined and leaves a great first impression. And if your business grows beyond that single page later, the system we build makes it easy to scale when the time is right.
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That’s totally fine, and actually pretty common! We’ll start by reviewing what you already have to see what’s working and what might need to evolve. From there, we’ll either refine and expand your existing assets or rebuild them within a stronger, more cohesive system. The goal is to create a complete, consistent brand that feels like you and functions seamlessly across every touchpoint.
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Yes! Once you complete the off-boarding process, all design files are yours to keep. You’ll receive everything organized in clearly labeled folders, along with a link to your brand guidelines and access to your brand kit in Canva for easy day-to-day use. No hidden fees or dependencies, you’ll truly own your brand.
Support & partnership
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Absolutely. The first step in the process is a free, 20-minute discovery call with me. It’s a chance for us to meet face-to-face (virtually), talk about your goals and make sure The Brand Incubator is the right fit for your business.
You’ll walk away with a clear understanding of how the process works and what to expect. No pressure, just an honest conversation to see if we’re the right match.
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After your 5-week experience, you’ll receive a full handoff package: final files, a video walkthrough of how to use your system and guidance for next steps. Plus, all Brand Incubator alumni get 20% off future consultation or troubleshooting calls for life, so you’ll always have expert support when you need it.
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Most designers handle just one or two pieces of the puzzle — a logo, a website, maybe a PDF brand guide or a few templates. That approach leaves you guessing how everything should fit together and how to stay consistent day to day.
The Brand Incubator takes a full-system approach, combining strategy, design, web, and implementation into one seamless process. You’ll walk away with a complete, functional brand — not just files or a static guide, but clarity, confidence and a toolkit you can actually use.
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Yes! You can book a 30- or 60-minute consultation or troubleshooting call directly through my scheduling link. These sessions are $200 per hour and are perfect for quick strategy questions, design guidance or help implementing your brand.
As a thank-you, Brand Incubator alumni receive 20% off this rate for life.
About Fifth Edit
Meet our creative director, Amy Cavenaile
After a decade building and evolving brands at The Washington Post and The New York Times, Amy set her sights on launching her own business and helping others do the same.
Her passion for strong visual identities runs just as deep as her love of intuitive, organized systems. When you work with Fifth Edit, you’ll experience both.
Amy lives in Honolulu, Hawaii, and can often be found at her favorite local coffee shop, happily lost in a sea of pixels and to-do lists — exactly where she wants to be.