Build a brand that works
A five-week transformation for founders ready to look premium and run seamlessly
Why every founder needs a brand system:
You’re really good at running your business.
But your brand isn’t operating at the same level.
You’re stuck making decisions you shouldn’t have to make twice.
It’s costing you time, profit and peace.
The Brand Incubator replaces guesswork with a system, so you can:
Do business with clients you actually want (not whoever stumbles in)
Create price tags that reflect your expertise, not your current website or random social feed
Spend time running your business, not wrestling with design and production decisions
Make first impressions that signal your value instantly
Confidently show off your brand anywhere and everywhere
See if The Brand Incubator is right for you.
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The Brand Incubator builds your premium, practical brand system in 5 weeks
Work one-on-one with creative director Amy Cavenaile through a guided, done-for-you process designed to elevate your business.
Week 01
GAIN ClaritySt
Strategy
Week 02
CREATE COHESIONVi
Visual identity
Week 03
ESTABLISH PRESENCEWe
Website
Week 04
BUILD MOMENTUMCo
Content kit
Week 05
LEAD WITH CONFIDENCELa
Launch
Explore how each week builds on the next — and what you walk away with.
Join the waitlist
We run limited sessions of The Brand Incubator every year.
Sign up to get more information on when we’re booking and how to secure your spot.
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Explore a curated collection of our work. Each project sharpens a brand’s first impression and simplifies how it operates.
Proof it works
Brand
So Excited Studio
Service
Party Planning
Brand
Evertrue Photography
Service
Wedding Photography
There’s more where that came from …
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About Fifth Edit
Meet our creative director Amy CavenaileAfter a decade building and evolving brands at The Washington Post and The New York Times, Amy set her sights on launching her own business and helping others do the same.
Her passion for strong visual identities runs just as deep as her love of intuitive, organized systems. When you work with Fifth Edit, you’ll experience both.
Amy lives in Honolulu, Hawaii, and can often be found at her favorite local coffee shop, happily lost in a sea of pixels and to-do lists — exactly where she wants to be.
